DTI, 1998

Commissioned soon after Tony Blair came to power, this spirited temporary show was designed to show how Britain leads the world in terms of diversity, the individuality and the sheer energy that makes up its Creative Industries. Courageously sited on the central axis of Horse Guards Parade, the exhibit was housed in a cruciform arrangement of four inflatable domes that was only open for two weeks. Displays were divided into: Lifestyle, Communicating, Learning and Networking, and showed how designers work in a more interdisciplinary way than ever before.

Next: Learning from Ecstacity